Sunday nights can be graveyards for pubs and hotels. They need to come up with something special to entice the punters. Young Jack Greenall, a scion of the Greenall Whitley brewing family (his uncle is Lord Daresbury), has done just that.
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Spend £100 in the Pheasant’s restaurant, including drinks, and your room comes free, breakfast included. So we grab the last berth on a damp and dreary Sunday night and, on arrival, our spirits soar.
Jack, 29, is on hand to welcome us. He’s understated, polite and works round the clock on this project, just off the M4 at Junction 14 near the Lambourn racing crowd.