Bank of England slammed for ‘vanity exercise’ after spending £10,000 on Snapchat adverts to tell young people about the new £10 note

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THE BANK of England was today accused of wasting money on a "vanity exercise" after it spent more than £10,000 on promoting the new £10 note to Snapchat users.

The state-owned bank used £3,400 to buy a sponsored "geofilter" which allowed app users to customise their Snapchat messages with Bank of England advertising.

bb9c0be0200503100941340860b2fa7a Bank of England slammed for ‘vanity exercise’ after spending £10,000 on Snapchat adverts to tell young people about the new £10 note

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