Bentley Chairperson and CEO, Mr Wolfgang Dürheimer, has outlined his faculty for the future of luxury mobility and Bentley’s use in defining it in an address at the annual Self-propelled News World Congress in Motown, USA.
Speaking on the subject of changing purchaser types and tastes, Mr Dürheimer highlighted the unstable changes that face sumptuosity carmakers in the near future.
“The consequent 10 years will be transformational for sumptuousness car makers. We will see customer demographics widen and change dramatically to incorporate millennials; the uprising affluent in developing economies; and fellow of Generation ‘C’ – the connected generation where cognition, rather than age, is the defining appropriate,” he explained.
“And these hereafter customers will have further different expectations and requirements to the extravagance car buyer of today.”
Dürheimer continuing: “Our research tells us that they Testament, for example, demand instant, clear access to technology, information and comfort; have an entirely different disposition towards vehicle ownership; and survive in an increasingly urbanised world with all the mobility questions and opportunities that this gift. At Bentley, we are embracing this vary and we are taking a leading role in process the future of luxury mobility.”
Mr Dürheimer went on to abstract how Bentley will engage these new purchaser in order to future-proof the extravagance British brand. “Our axiom is that technology on its own is not enough. Application in isolation is cold and can never be indeed luxurious. We must never miss the human touch.”
He revealed that Bentley’s lenghty global research suggests luxuriousness customers of the future will payment highly tradition, heritage and craft (the story behind the product) and postulate beautiful, high-quality, real design – with every counsel used demonstrating sustainability and delivery a purpose.
“As those of you who cognize our cars and our brand will cohere,” Dürheimer explained, “these are all idiosyncrasy that Bentley demonstrates in quantity. In particular the idea of authenticity. Thither is an unmistakable human touch roughly what we do; the ‘da Vinci’ in the event that separates our cars from the sleep.”
On the subject of how this approach could be accomplished in practical terms, Mr Dürheimer identified a act of potential features and ideas that Bentley could potentially acquaint in the future.
“I believe there is a big coming for more diverse and sophisticated concierge-stylus services that will complement the lives of our customers. We are also investigation a global Bentley customer web – a ‘club’ where ownership does not interrelate to a single vehicle, but rather it make eligible you to a luxury mobility solution in chosen cities around the world.”
Dürheimer continuing: “We will certainly use new application to enhance traditional and authentic fabric in new and contemporary ways. One possible lesson of this could be to overlay OLED partition across wood veneers. These extremist-thin screens would be camouflaged except when in use, for example, to command the audio or HVAC systems.”
