It’s been dubbed an easy way to get dazzling, white teeth, with X-Factor judge Nicole Scherzinger being a known advocate.
But experts are concerned about trendy charcoal toothpaste.
They warn the gritty black stuff won’t make your teeth white overnight, despite the ‘misleading’ claims from some celebrities with Hollywood smiles.
Charcoal toothpaste could have the opposite effect and even lead to cavities – failing to stop decay that erode the shiny enamel, making teeth appear yellow.
The Oral Health Foundation is worried that consumers are using these products without fully knowing what they contain.
