Paying new mothers £200 in supermarket vouchers could encourage them to breastfeed, a new study reveals.
Researchers found the financial incentives, to spend at Tesco, Asda and Morrison’s, were responsible for a 6 per cent jump in breastfeeding rates.
Breastfeeding levels in the UK are the lowest in the world. In some areas just 12 per cent of six to eight-week-old babies are breastfed.
This is despite clear NHS guidance that recommends children should be exclusively breastfed for the first six months of their lives.
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