GOOGLE has backtracked on plans to introduce a new feature which showed walkers the number of calories they were burning.
The tech firm quietly tested out a new Google Maps function which measured the number of calories a walk would burn compared to the calorific content of a cupcake, news.com.au reports.
Google Maps now includes calorie estimates & I really don't need this kind of judgment right now pic.twitter.com/f9y3fW71ld
— Catherine Bond (@DrKateBond) October 13, 2017
Did anyone notice at google maps tells you how many calories you'll burn on a walk, and what kind of indulgence it's worth???? pic.twitter.com/S7aEIbY3KU
— Anar Parikh (@anarparikh) October 14, 2017
This feature provoked fierce debate on Twitter, with some people claiming it promoted "fat-shaming".
US tech journalist Taylor Lorenz led the way, prompting a fierce online debate about the update after claiming it was triggering for people who struggled with their weight or eating disorders.
“I really can’t express how much I hate this!!!” she wrote on Twitter.
However, people on the other side of the political spectrum slammed Google for pandering to over-sensitive "social justice warriors" – an insult aimed at left-wing people deemed to be too quick to seek offence.