HSV confirms Chevrolet Camaro, Silverado and Colorado Sportscat – ForceGT.com

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In a joint announcement, GM Holden and HSV today released details of a new agreement struck between the two companies.

The new partnership marks a pivotal moment in HSV’s 30-year history in Australia and begins a new chapter in bringing a whole new breed of vehicles to customers.

The focus of the new agreement is to utilise HSV’s design, engineering, manufacturing and marketing expertise across a broader range of product, giving customers access to high performance models from across the GM empire.

Tim Jackson, HSV Managing Director, said it was fantastic to see the new partnership cemented between the two brands.

“This marks a new era for HSV and Holden and I hope our customers are as excited as we are. HSV is moving beyond simply ‘hotting up’ existing models, and customers will see two product streams from HSV over the next few years. This is ‘Game-On’ in a very big way.”

Holden’s Chairman and Managing Director, Mark Bernhard, said the new agreement was a pivotal step forward for both companies.

“For a number of years, we’ve been talking about bringing customers the best vehicles from around the GM world, and today we’re proud to announce the next step in that strategy. Our partnership with HSV, utilising their world-class engineering and design capabilities, means we’re able to work together to bring the iconic Chevrolet Camaro muscle-car and the best-selling Chevrolet Silverado pick-up to customers in Australia and New Zealand. Not to mention the imminent launch of the red-hot Colorado SportsCat, today is a great day for customers”.

In terms of vehicle branding, Bernhard also confirmed that the two Chevrolet vehicle lines will be introduced as just that: Chevrolets.

“We’re excited to re-introduce the Chevrolet brand to the Australian market as part of an expanded GM presence in Australia, in partnership with HSV. As far as dealership branding is concerned, the existing HSV dealer network will be progressively updated to carry the Chevrolet ‘bowtie’ logo and branding, as part of our new dealership of the future program. The DNA of both of these vehicles is pure Chevrolet and we’re going to honour that.

Tim Jackson continued: “HSV engineering involvement starts and stops with the conversion of the vehicles from left to right-hand drive. These are iconic Chevys to the core and we’ll let the famed bow-tie speak for itself”.

The first new HSV product stream will be what customers have traditionally expected from the company, centred around vehicle enhancement and extending vehicle capabilities to become a true HSV.

“It is important that we continue to play a key role in enhancing Holden’s image in the market place, and potential customers can expect to see us going to work on enhanced products which are a natural extension of the Holden range – the SportsCat is a great example of this approach”, said Jackson.

“Some of our traditional customers will expect more power, and if the opportunities present themselves, we will look at powertrain enhancements where it makes sense. However, we see an opportunity to appeal to customers by investing in enhanced vehicle specification and capability that really delivers a great driving experience and a competitive advantage in various segments. SportsCat is a great example of how we can deliver improved on-road and off-road driving dynamics, and combine a great new look with improved vehicle capability and versatility. The segment is about much more than drag-strip times,” said Jackson.

The second stream of product to be offered by HSV will be the introduction of new vehicles from across the GM global range that would not have otherwise been available through Australia and New Zealand.

The company was, however, quick to emphasise that their overall goal remains unchanged: to create exciting products for niche customers looking for unique vehicles.

f6334cbbc067be2eaffbc560e5099529 HSV confirms Chevrolet Camaro, Silverado and Colorado Sportscat - ForceGT.com

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