Looking at images of skinny women for just 15 minutes is all it takes to change a man’s taste, researchers have found.
The findings, based on the response from a group of remote villagers without access to the internet, were the same for photos of plus-sized models.
It’s the first study of its kind to prove that beauty ideals can change easily – even in those cultures not ‘driven for thinness’.
British scientists tested the idea of image exposure in those who aren’t bombarded with constant body ideals through the internet and TV.