Going vegan – that’s eating nothing animal-related (even honey is out) – is the celebrity food fad of the moment, with Robbie Williams, Brad Pitt, Beyoncé, Jay Z and even Miley Cyrus claiming to have adopted the diet.
Now high street food chains have jumped on the bandwagon, with sandwich specialists Pret a Manger and chicken-shop Nandos listing vegan dishes on the menu.
A third of the half a million vegans in the UK follow the diet for perceived health benefits, according to a recent YouGov survey.