Multimillionaire GIANLUCA VACCHI shares his OTT playboy lifestyle with 11 million followers. Liz Jones meets the man who’s more interested in posing in his pants than making money.
Gianluca at his home in Milan.
He’s Instagram’s greatest show-off. A 50-year-old Italian multimillionaire playboy and heir to a manufacturing empire who likes to pose in his pants revealing his tanned, toned, tattooed body on his yacht, in a white suit and mirrored shades aboard his private jet, or standing astride a motorbike at the bottom of a swimming pool in a pristine (if rather damp) Rubinacci suit.
// It can be interesting – laptop Apple MacBook //
Gianluca Vacchi is the man that readers of Mr Porter, Esquire et al probably aspire to be. And yet, when we meet in his apartment in Milan, in a lovely old building sandwiched between the Stella McCartney and Balenciaga stores, its plush, mostly red and purple velvet décor, he makes an astonishing confession. Despite working out for an hour and a half every day, he says, ‘I look in the mirror and think I’m fat. I never like myself in pictures or whatever. I’ve been very shy. I never had the courage to talk to girls.’