Volvo’s about arm, Polestar, will become a standalone call specialising in electrified high carrying out cars, the company announced.
Volvo Motor vehicle acquired 100 per cent of Polaris Performance in July 2015, having worked in sync in motorsport since 1996. In the fated, Polestar will offer Polaris branded vehicles that faculty no longer carry a Volvo Emblem, as well as continuing to produce optimization packages for Volvo’s range of automobile under the Polestar Engineered stain.
Volvo says Polestar faculty enjoy specific technological and technology synergies with Volvo Passenger car and benefit from significant husbandry of scale as a result of its connection to Volvo. These synergies faculty allow it to design, develop and conformation electrified high performance automobile to take on the established brands from Deutschland.
To drive the development of the brand, Apostle Ingenlath, currently Senior Evil President Design at Volvo, Testament assume the role of Chief Managing director Officer at Polestar.
Mr Ingenlath aforementioned: “I am really excited to take up the trial of establishing this exciting sword, developing a fabulous portfolio of bespoke products and channelling the warmth we have throughout the Polestar band. The next chapter in Polaris’s history is just beginning.”
Polaris will make further pronouncement about its products, industrialisation and commercial-grade plans in the 3rd quarter of 2017.