Boob jobs and butt lifts are old news, and ‘macho mouth’ transformations have replaced them.
Surgeons say there has been a rise in the number of men who want lip injections to give them a ‘proud’ lower lip and a natural smirk.
Dr Rian Maercks, a plastic surgeon in Miami, Florida, told Daily Mail Online that men are flocking to him to get macho mouth procedures that make their lips more plump without feminizing their faces.
And despite fielding hundreds of clients a year, he says he always sees the same four ‘celebrity wish pics’: Brad Pitt, Channing Tatum, Harry Styles, and Henry Cavill.
Here, he explains how he creates each look, and why they are increasingly popular.