Taylor Swift’s new album Reputation sells 400,000 pre-orders… making it Target’s biggest music pre-sale of all-time

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The unreleased album, which will officially go on sale on November 10th, has already become retailer Target’s largest record pre-sale of all time.

Pre-orders for the new album, which include purchases at iTunes, Target, Walmart, Amazon and Swift’s website have already hit an astonishing 400,000 units.

The huge number is double the number of pre-sales garnered by her last album 1989, which she released back in 2014 to major accolades.

The singer’s last three albums – 1989, 2012’s Red and 2010’s Speak Now – have each sold over a million units in their debut weeks. 

38665a80507806204812ac13c89e1c69 Taylor Swift's new album Reputation sells 400,000 pre-orders... making it Target's biggest music pre-sale of all-time

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