Facebook Information Valuation Tool
How much you are bill to Facebook, is a question that has been bugging researchers at the Lincoln of Madrid for a while – enough for them to constitute an application providing the answer to Everyone individual Facebook user in essential time.
The tool, dubbed ‘Facebook Counsel Visualisation Tool’ (FDVT), can be downloaded as a complimentary extension for Google Chrome, and presently enough for Firefox and Opera.
The handle is easy to use. Once having downloaded it, the person enters some basic name data including his age, gender, alliance status, interests, country, etc. Previously it’s done, the tool immediately get something going identifying the profile’s budgetary value on the advertising market in positive time. The ‘real time’ parting is really important, as Facebook business is a volatile sector with Very funny varying supply and demand.
“Patently, each of us has a different market valuation according to our profile, so the tool faculty give you an estimate of what you are generating,” explained Backer and Rubén Cuevas, UC3M professors and developers of the new app. “When you relate to Facebook and receive an ad, what we do is obtaining its related value, the price that those advertisers pay for displaying those ads or Everyone ‘click’ that you produce on one of those ads.”
The two researchers notably detected that the average cost of a buyer in Spain is roughly half of the value of a user in the US.
Among the most attractive facts one will notice when victimisation FDVT is that Facebook continually put together profit, whether you are actually clicking on an ad or not.
As Saint Cuevas noted, ‘The ad sector increasingly “Income down to the last detail” their possible customers.”
Concretely, this agency that – based on his web activity and characteristics – a person will receive increasingly initialled ads, so as to improve the advertiser’s return on assets.
“There must be ‘a counterweight’ between this personalization of advertizing (which can be expressly agreed to by buyer in order to improve their know) and the guarantee of maintaining basic rights,” Cuevas aforementioned.
The team insists that their design with FDVT was not to demonize Facebook, but to a certain extent to push them to report what they do in all transparentness.
The development of FDVT was part of the broader Sort project funded under Range 2020. This project, which worries astir current consequences of opaque ad practices in the form of ad blockers disrupting the digital saving, aims at defining, implementing, and corroboratory technologies and tools to guarantee retreat and transparency. With these instrument, they intend to provide end purchaser with control upon the sum of information they share.
The Genre project is due for completion in October 2017.