THE RISE OF THE ‘DESIGNER VAGINA’
Plastic surgery in general is experiencing a boom. Last year, Americans spent a record $16 billion on procedures.
The most popular operation was Botox, a non-invasive face-tightening procedure, followed by collagen injections, another non-invasive facial operation.
Breast augmentations were the third most-popular, and easily the most popular invasive procedure.
Melissa is one of thousands of women – particularly Millennials – who are flocking to get work done ‘down there’.
According to the American Society for Aesthetic Plastic Surgery, more than 5,000 women underwent the procedure in 2013.
As of 2015, that figure was estimated to have risen to around 8,745 women.
It is equally popular in the UK, particularly among young girls.
In 2015/16 more than 200 girls under 18 had the operation, known as a labiaplasty, on the NHS. More than 150 of the girls were under 15.
WHO NEEDS IT AND WHAT DOES IT DO?